First off, what is the purchase cycle and how do you use it to redirect a inherent buyer? lets break down the science of mind of a customer searching for a product or service. Step one is the recognition of a want or a need. The second step is to do explore on that item, third step is to collate that item against similar items. The fourth step is the purchasing of that researched item, and the fifth step is being satisfied with your final choice.
So lets put the purchasing cycle in operation with an example. Lets say a inherent buyer is finding for a camcorder. The first thing is to recognize that you want or need a camcorder. The second step would be to do some explore on a good camcorder, one way is to google the keyword "best camcorders of 2010" or a similar keyword. Lets say the follow of that quest was the flip hd camera. Now its time to collate that cam. You are now going to collate that camcorder to others by finding at dissimilar brands, prices, colors, quality photo and so on. Once you conclude that you have premium the best cam for you, the fourth step is to buy it.
Full Hd Camcorder
Finally step five, you want to feel like you made the best purchase. Now that you understand the purchase cycle, lets get into the method on how to redirect a inherent buyer. Lets say your buyer was searching for the flip hd cam. You know that they are going to do some explore online, so you can originate an narrative or video using the keyword "flip hd cam review." You can use the google keyword tool to find similar keywords as well.
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List Price : $33.99 Our Price : $13.99 |
Lights. Camera. Action.
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Features: Flip Slide HD Hard Shell EVA Carrying Case and Mini Tripod Combo -
- Heavy Duty molded EVA hard shell case with high quality weather resistent nylon covering
- Mini Table-Top Tripod let's you take pcitures and record videos almost anywhere.
- Interior Dimensions are 5.13" x 3.13" x 1.5" EXTRA room for Accessories - belongings
- Soft interior to provide scratch free protection. Detachable wrist strap included.
- 3 Year Manufacturer's Warranty
Now you want to write or video blog facts as to what makes the flip hd cam so good and why your cam or connected product is better, by doing this you put doubt in the mind of the buyer. Now they are thinking, maybe the flip hd is not so good, and if you put out some persuasive copy, they just might go with the product on your website instead. You have just redirected that inherent flip cam customer to your product website, all because you understood the science of mind of the purchase cycle.
The purchase Cycle - How to Redirect possible Buyers to Your Website
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